September 21, 2023


It's the Technology

YouTube content creators have new tools to combat comment spam


It’s been a difficulty for a whilst, even prompting some creators to publicly comment, but YouTube spam is a challenge. Maybe not in the way lots of expect though, with bot comments and just normally pointless reviews. There is also the challenge of accounts that impersonate much larger personalities.

The introduction of new instruments in YouTube Studio will let creators to do a pair of factors. The characteristic labelled “hold most likely inappropriate opinions for review” presents channel house owners a little bit much more freedom. The initially reward here is of course inappropriate reviews won’t go on your channel. The next is that impersonation accounts will be held for assessment. This is significantly fewer time-consuming than manually approving all opinions on a channel, specially as a viewer base grows.

The update also can make it more difficult for accounts impersonating an additional to be effective by displaying their subscriber account. Seeing a comment from Marques Bronlee with 200 subscribers compared to Marques Brownlee with practically 16 million are two quite various functions. The other trick utilised by these accounts normally makes use of particular figures to make the name glimpse — at a glance — to be the more distinguished content material creator. This is remaining resolved with diminished distinctive people accessible in channel names.

Though some material creators will argue this is far much too small, far too late it is showing that YouTube is working on the concern. Stay tuned, there’s most likely more to come.


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