What happened when Facebook bought Instagram and transformed the photo-sharing app

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When Facebook made a bid to invest in Instagram in 2012 for a history-placing $1 billion, several men and women imagined Mark Zuckerberg was making a slip-up.

But getting Instagram turned out to be 1 of the very best tech acquisitions of all time, encouraging secure Facebook’s dominance in social media for many years to arrive. It did that by immediately imprinting its affect on the famously very simple picture-sharing application, introducing new capabilities that helped it expand to a lot more than 1 billion buyers.

This sort of improve could be controversial, even internally. Case in stage: Some early personnel resisted having rid of Instagram’s old requirement that every photograph on the application had to be sq.-shaped.

“It sounds so small now, but at the time, it was a sacred cow of the firm,” said Instagram co-head of item Ashley Yuki.

These days, Instagram is continue to grappling with the challenge of maintaining up with its social media opposition — particularly, TikTok — even though seeking not to shed the authentic good quality that created the application specific in the first place.

We take a look at the modifying identity of Instagram for our 3rd episode of the new time of Land of the Giants, Vox Media Podcast Network’s award-successful narrative podcast collection about the most influential tech companies of our time. This year, Recode and The Verge have teamed up more than the program of seven episodes to explain to the tale of Facebook’s journey to getting Meta, showcasing interviews with latest and previous executives.

Hear to the third episode of Land of the Giants: The Fb/Meta Disruption, and capture the initial two episodes on Apple Podcasts, Google Podcasts, Spotify, or anywhere you get your podcasts.

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