Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. Most startups are tight on resources and often want to get straight to selling. Although an understandably standard action, it can waste significant amounts of time and money.
Most sales staff face the burdens of bringing in leads and converting them. However, having the right tools and support can significantly increase their chances of closing a deal. As important as a sales team is to an organization, a well-versed marketing expert can effectively impact a business in several ways.