May 21, 2024


It's the Technology

The Forrester Technology Strategy Impact Award Semifinalists For North America


Drumroll, remember to! Right after a number of extreme months of processing and judging submissions, we have now arrived at an interesting moment: asserting the 10 semifinalists for the prestigious Forrester Engineering Technique Effect Award 2022 for North America! These corporations are nicely on their way to turning out to be long run in shape.

Without even further ado, the semifinalists are (in alphabetical buy):

  • AARP
  • AIG
  • Callaway Golfing
  • Falabella S. A.
  • Navy Federal Credit history Union
  • Oshkosh Corporation
  • Teladoc Health and fitness
  • Total Excellent Logistics
  • UPS
  • Verizon

The judges — 5 distinguished Forrester technology analysts — have been amazed by the high-quality of these submissions. These 10 semifinalists have produced organization-extensive technology methods that set the buyer at the heart of their technology organization’s operating design. Right here are some of the properties that distinguished these North American semifinalists:

  • Shopper obsession is technology’s North Star. For these semifinalists, client obsession is their tech team’s core strategic driver that permits the business to prosper in frequently hugely aggressive industries. These tech leaders have produced a deep knowing of their stop clients, their behaviors, and their wants. They use specific persona profiles and consumer journeys to guide just about every final decision. They also leverage potent knowledge instrumentation throughout platforms for rapidly, linked client insights. Moreover, these companies are dedicated to their buyer-obsessed method with a ongoing technique to its implementation.
  • Platforms, methods, and associates drive modern-day IT functioning designs. These semifinalists also differentiate themselves in how they carry out their foreseeable future in good shape know-how approach utilizing modern-day platforms, practices, and partners. They leverage platforms to accelerate enabling conclude-to-end worth streams and delivering appropriate benefit to buyers. Their modern day tactics include things like the delivery of worth in functional increments completed through the lens of unique customer personas with robust alignment concerning business and technological innovation teams. This enhances practices by way of instruction packages with a progress mentality. Acquire DevOps as an case in point, which improves the pace of deployment and lowers transform failure prices. Finally, they price partners beyond their know-how abilities and construct the connections and commitments that retain all functions pulling in the very same route with a tradition of shared success.
  • The business price of technological innovation is evidently articulated. A different crucial differentiator for these semifinalists: They have the info to confirm the enterprise benefits of their technology strategy. Tech leaders consider in consumer terminology and assess platform decisions dependent on client and business enterprise added benefits. They foresee and quantify outcomes prior to having technologies choices. By concentrating on both equally client and personnel knowledge, they speed up small business progress and minimize expenditures. As a end result, these semifinalists reinvest major portions of their IT budgets into making new electronic small business platforms to empower company advancement.

What’s up coming? 3 Technological know-how Method Impression Award finalists will be introduced afterwards in August. We will then announce the winner for the duration of Forrester’s Technological know-how & Innovation North The usa Forum, taking position September 29–30, each in person in Austin and almost as a digital working experience. Continue to be tuned!

If you’re in EMEA and APAC, you even now have time to post your nomination packets! EMEA organizations can go to in this article, and APAC corporations can visit listed here to evaluation total award nomination requirements and submit an entry. The deadline to post a nomination is July 15 for EMEA and July 31 for APAC.

Sign up to attend Forrester’s Engineering & Innovation North The usa Forum, using spot September 29-30, 2022, here.

This submit was published by VP, Research Director Frederic Giron and it at first appeared listed here.


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