Who is invited to your cloud strategy party?
We’ve all worked for companies where core IT decisions are made by a few leaders in the organization. Maybe you’re working for a company like this now. In exit interviews,…
How To Leverage Gen Z Statistics For Your Marketing Strategy
If you are familiar with digital marketing, you probably know millennials, and Gen Zers account for a large portion of every customer base. This is because they have unique characteristics…
‘Press Play’ Isn’t a Teaching Strategy: Why Educators Need New Methods for Video
My first foray into using video in my teaching involved a TV cart wheeled into my classroom, replete with a connected VHS player—and no remote. As a teacher or a…
Essential Strategy For Big Data | DataDrivenInvestor
November 22, 2022 2 min read Machines complement humans. Data is multifaceted, and making sense of it demands a fresh approach with ancient roots “Mega biblia, mega kakon” (Big books,…
Conversion Rate Optimization with strategy & tools
Conversion Rate Optimization (CRO) is the practice of optimising website content to increase conversions. CRO is a way to improve the efficiency of marketing campaigns by increasing the number of…
Why TikTok Should Be Part of Your Marketing Strategy?
With millions of active users, it’s hard to ignore the potential of TikTok as a marketing channel. The short-form video app has taken the world by storm, and brands are…