June 22, 2024


It's the Technology

KFC’s Internet Escape Pod Was Ahead of Its Time


Photo:  Femail Online - YouTube (Other)

Photograph: Femail On the net – YouTube (Other)

Just like The Simpsons is normally credited with predicting the upcoming, I assume KFC justifies some clairvoyant credit rating. The fried chicken quickly meals chain by now recognized 5 years in the past that the state of the world would leave us all seeking to crawl into a pod and disappear lengthy ahead of we realized just how poorly we needed to. The good news is, Twitter’s memory is lengthy, and consumers not too long ago begun resurfacing the KFC advertising stunt for all of us to enjoy (and envy).

Again in 2017, KFC rolled out an precise $10,000 “digital escape pod.” As The Verge describes, the Net Escape Pod was dome-shaped tent created of steel and stainless-steel mesh, a significant-density foam, and enamel paint, weighing 8 lbs overall. The pod also highlighted a fried-hen-drumstick-formed door take care of and a large Colonel Sanders atop the dome, his lengthy arms draped around the pod as if to defend those within it. Thrillist observed at the time that the dome would easily match four grown ups and a bucket of KFC chicken. But of course, the most critical feature of all is that the dome was designed as a Faraday cage, which blocks out wireless indicators, hence letting you to escape the online (and by extension, the environment) for a minimal when.

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A short while ago Twitter person @badboygargar tweeted, “What if we kissed inside the colonel sanders tent” accompanied by an picture of the KFC World wide web Escape Pod, thrusting the $10,000 gimmick back again into the spotlight just after five decades of dormancy. The Twitterverse was brief to react with hundreds of countless numbers of likes and retweets, and even KFC’s formal Twitter account responded, “What happens in the tent, stays in the tent.”

Understanding what we know about Colonel Sanders, I’m not positive how quite a few individuals would actually be comforted by a big inescapable hug from him. However, location apart (although you definitely should not) the colonel’s misogynistic and probably racist tendencies, the function of the pod continues to be a necessity.

In a time when the web has become a barrage of terrible, unfortunate, and infuriating news, the capacity to disconnect from it all has develop into even additional worthwhile due to the fact 2017. Although KFC could not have predicted a international pandemic or any of the other disasters that have befallen its client foundation due to the fact 2017, I just cannot aid but suggestion my hat to whichever member of the brand’s internet marketing group realized that the world-wide-web could be an overpowering position and it possible wasn’t going to get any better—so we could as perfectly consume some fried rooster in peace. (KFC declined to remark for this tale.)

Even though it is unlikely KFC will be bringing again the escape pod any time quickly, nowadays is Amazon Prime Working day, and you can obtain a quantity of discounted Faraday pouches and bags to assistance you disconnect for a although. Positive, there won’t be any chicken thrown in, but it is shut adequate.


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