LAS VEGAS, NV / ACCESSWIRE / March 31, 2022 / The ever-growing prevalence of the internet and social media have brought about major changes in the way we search for homes and real estate. According to the National Association of Realtors, 97% of home buyers use the internet in their search, with 41% of all buyers and 48% of Gen Xers beginning their search for properties online. When it comes to marketing a property, there are many tools at a realtor’s disposal, and according to Jessica Ream Homes, making a good first impression online can attract a wealth of interested buyers.
New Opportunities, New Expectations
The priorities and expectations of potential homebuyers are changing, too. 73% of homeowners say they’re more likely to list with an agent who uses video. As the Jessica Ream Homes (JRH) team notes, video-based social media sites like TikTok are opening up new possibilities for realtors to market homes to buyers in a more creative and engaging way than ever before. With 17% of younger millennials looking for information on starting the process, there are even further opportunities to build one’s credibility, brand authority, audience, or community through social media.
Social Media is the New Traditional Media
Real estate is a marketing-based business, and JRH is proud to connect qualified buyers with the right sellers through a multi-faceted approach. The company leverages its strong social media presence and credibility to sell luxury homes. “Of course, we use traditional tactics for regional marketing, but social media is the new traditional media, and if you don’t have a substantial presence (either individually or with affiliate accounts), you’re leaving a lot of money on the table,” said one company spokesperson. JRH has created partnerships with affiliate teams on Instagram and TikTok to get sellers marketing exposure.
Social media is brimming with potential for realtors and other professionals to make use of new organic marketing opportunities. TikTok, in particular, has some of the strongest engagement numbers, boasting a 41% growth of marketing collaborations since the beginning of 2021.
The Many Benefits of Social Media Marketing
Social media has granted Jessica Ream Homes a reach that its founder could never have imagined. Back in 2008, only conglomerate corporations had the buying power to reach tens of millions of people. With social media, that power has been redistributed to any person that learns how to wield it. “It’s not that everyone will become famous, but there’s the potential and the excitement of a viral hit that could easily launch your brand into stardom,” said a JRH representative.
What is perhaps even better is that social media marketing is completely free. It costs a company nothing to get started. You can always develop better cinematography or photography skills, but everyone is afforded the possibility. Regular people are gathering the courage to put themselves out there, and as a result, many have gained massive followings, amassed millions of views, and acquired major brand sponsorships. Corporations now seek out micro-brands to collaborate with, and according to JRH, “That’s the true power and beauty of social media. It’s the power of partnership.”
The Future of Real Estate in the Age of Social Media
Jessica Ream Homes predicts that social media will continue to grow into the future. “Social media has evolved from being a way to connect with people we know to an ingrained part of our daily lives,” a JRH representative explains. “We have become a social proof economy, relying heavily on other people for opinions, advice, and inspiration.” This is clearly evident in our everyday behavior: we search YouTube for tutorials, Yelp to decide on our next meal, and TikTok for viral information. Twitter, Facebook, and Instagram Stories have become real-time news sources that enable immediate updates for followers.
At the same time, algorithms are becoming increasingly accurate. They can expose your content to a broader global audience based on what they’re interested in, which funnels warm leads at higher volumes organically. As social media becomes more advanced and, simultaneously, more intertwined in our day-to-day lives, it will take on an even more important role in the real estate process. Social media may soon be more than just a helpful tool; it may be an essential one, necessary for survival and growth in the modern market. Wherever the industry may lead, Jessica Ream Homes will work to stay ahead of the curve.
SOURCE: Jessica Ream Homes
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