June 15, 2024


It's the Technology

Big Data and AI Crucial for Customer Experience and QoS


Tara Neal, Govt Editor at The Fast Mode ran a quick interview with Benny Yehezkel, Chief Profits Officer at SQream on the company’s showcases and demonstrations at the ongoing AsiaTech x Singapore 2022 function. Benny explores the developing options that big information offers for operators, particularly in improving upon client experience and high quality of company (QoS).

Tara: Do you believe telecom operators are producing the most effective use of all the information they make? Why or why not?

Benny: Nowadays, most telecom operators analyze a lot less than 20% of their generated and gathered facts because of to a deficiency of computing electricity, capabilities, and spending budget means. For illustration, operators making use of Hadoop facts lake working experience effectiveness pains – they are not ready to examine the saved information in entire and can’t expand their analytics – and shell out a good deal of cash on infrastructure.

In order to acquire, they ought to review extra details, substantially a lot quicker and far more charge-efficiently.  Additionally, reworking some of the workloads to the cloud (whilst leaving some on-prem) means that operators will have to operate with hybrid resources permitting them to handle and question facts the two on-prem and in the cloud. This will also final result in infrastructure price tag personal savings.

Tara: How have 5G and IoT improved the assortment and use of large facts?

Benny: Significant details is not only about collecting the details, but largely about generating insights. The huge details and sign streams of all sorts such as geolocation, connectivity logs, IOT and so on., coming from millions of connected products and network components, are creating even even bigger details – equally in conditions of capacity to ingest in time, and in conditions of deriving insights even though the knowledge is nevertheless pertinent. This requires the operator to scale up their information stack, to help day-to-day petabytes of details with minimized time to insights.

Tara: What are the rising traits inside massive knowledge, analytics and AI that operators can leverage to improve areas such as community optimization, QoS, CX and NaaS?

Benny: Analyzing QoS, CX activities and typically NWDAF (community data analytics function) is tough. The information is collected from a number of methods that are deployed to greater realize support use, and the analysts want to cross-be part of with the information from the BTS to seize the precise place of the subscriber and the customer grievances to Shopper Assistance in the past 24-hours. The quantity of occasions and info to be analyzed helps make these cross-joins unfeasible on most platforms – and creates a scenario that causes negative encounters and churns. Big info is not only about accumulating the information. It is also about examining it in minimum amount time and having actionable insights when it issues. Operators who fully grasp that and use rapidly substantial-scale solutions these kinds of as SQream will earn.

Tara: What are the other industries (aside from telco) where info and analytics is participating in a important section (in conditions of operations, business enterprise techniques, etc)?  What can telecom operators study from these industries?

Benny: When dealing with shoppers, the urgency of fixing issues and protecting against churn is related in every single field, these types of as finance and retail. In finance, quickly significant info analytics is critical for greater company, fraud detection, and many others.

Also, in technological producing, anomaly detection is a critical aspect of the system in get to boost generate and decrease production expenses. To preserve the producing effectiveness, manufacturers must evaluate as considerably knowledge as feasible, as soon as it is streamed, to uncover difficulties in bare minimum time and minimize the slack.

Tara: What are SQream’s highlights for ATxSG 2022? What are your significant showcases?

Benny: In the course of the display, SQream will be demonstrating our quick TTTI (Total Time to Insights) answer for peta-dimensions datasets on telecom use scenarios. We will also exhibit how SQream’s hybrid platform, which is effective the two on cloud and on-prem, performs far better as opposed to other answers in all factors – Complete Time to Insights, Whole Price tag of Ownership, and the capacity to scale.

Benny is liable for SQream’s worldwide revenue and business enterprise advancement. Benny delivers around 20 several years of world business leadership. Prior to becoming a member of SQream, Benny served in many government positions in startups and matured and listed Hello-Tech organizations this sort of as RadCloud, a cloud and protection business MyPensya, a cloud fintech platform Quantum Telecom, a cloud-dependent mobile system and ECtel, revenue assurance and fraud detection analytics business.


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