What is 3D Secure Authentication and Why Do I Need it?
If you are a company providing an online shopping or transaction service
there’s nothing more important than ensuring the customer has the safest and
most secure payment experience. With more and more fraudsters
looking to get your money it’s worth considering using a system to protect
these payments and 3D secure is one that is widely used by all major credit
and debit card issuers.
First introduced in 2001 by Visa, 3D secure is an additional step you can enable for every transaction that asks the
customer to validate the transaction. 3D stands for ‘three domains’ as this
process involves talking to the card issuer, the retailer receiving payment,
and the secure infrastructure in place as a go-between. In 2015, the system
was updated to 3D Secure 2.0 and is a less intrusive version of this
How does it Work?
For the end user or customer this process is completely invisible and will authenticate the payment unless there is a flag for suspicious or illegitimate transactions. “No more do you need to deal with having to be redirected to your banks authentication page which takes you away from the shopping experience and has its own issues when it comes to overall response times,” tech blogger Robert Correa, https://phdkingdom.com/dissertation-writing-service, proclaims. Merchants now send any authentication alongside the payment information to verify the transaction with customers able to be contacted via text or in their banks app to verify any suspicious payments. This may require the customer to enter an authentication code on your site that the bank has sent to them.
What Happens if There’s an Error?
If there is an error for some reason, the cardholder should be prompted to
check they’ve entered the card details correctly. Most of the time the
customer will have forgotten to update an existing card saved on the site that
has expired or mistyped the card number and the situation can be quickly
rectified. If the error persists however, the customer should be
prompted to contact their bank or card issuer immediately for further
assistance and the transaction should not be allowed to reach completion.
Benefits of Using 3D Secure
The main benefit of using as system like 3D secure is the fact that it provides peace of mind for both you and the customer. Customers feel like their payments are secure and protected while retailers can be assured they can actually receive the money for the product or service they have delivered. It is also a mandatory system in some countries like Australia and the European Union. “If you are not in these countries but wish to do business with them it is vital you set up this service and get it right,” cautions Patrick Hanson, a business writer at Next Coursework.
Some other benefits to consider other than these is the fact it actually protects against unauthorised chargebacks and passes any liability for the payment onto the card payment provider helping insure you don’t end up out of pocket. By shifting the liability away from the merchant, you can feel more secure from illegitimate customers and customers have a clear direction of where to turn in order to deal with any payments that have been made.
How to Set Up 3D Secure?
Setting up 3D Secure is something that has become much easier for retailers to
do on their site with numerous sites offering to update your shopping cart
automatically with 3D secure. If you want to do this in-house, you
need to start by linking a 3D secure API to your existing shopping cart and
need to set up a merchant account to accept payments with 3D secure
An added benefit if you choose to buy off the shelf
is that they tend to include as a standard feature numerous payment gateways,
IP addresses and CV2 checks keeping you feeling extra secure.
going forward, you also want to check that you are meeting PCI (Payment Card
Industry) Compliance regulations to ensure you are keeping all customer data
secure when storing, processing and transmitting it. No matter
what industry you work in, protecting your customer’s data should be as
important as ensuring a secure transaction.
If you are a retailer looking to go online and have a shopping experience it
is vital you at least consider using 3D Secure Authentication before you take
any payments. Not only will it put you and your customer’s minds at
ease, but it also allows you to do business globally and keeps the liability
off your shoulders should the worst occur. Look at what services are
available to automatically update your shopping cart and make sure that you
are meeting all other necessary compliance regulations.
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