It's the Technology
In today’s real-time world, companies must deal with data in a different way than they did 10 years ago. Enterprise technology and the amount of data being collected have evolved…
If you are familiar with digital marketing, you probably know millennials, and Gen Zers account for a large portion of every customer base. This is because they have unique characteristics…
The subscription business model outperforms the non-subscription business as we observe the shift from ownership towards usership. The success of services like Netflix for movies, Spotify for music, Microsoft Game…
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